Physics Unit Notes

Single disturbance is called a pulse A series of pulses is called a wave In the case of the impatient student, his disturbance was parallel to the direction of the wave itself. Also called a Longitudinal Wave WAVES Waves can transmit two things O Can transmit energy 0 Ex. Light waves from the sun heat the earth O Can transmit information 0 Ex. Radio wave When the motion of the particles is perpendicular to the motion of the wave, it is called a traverse wave Pointing down Acceleration downWave We see the motion of the medium Soundwaves air Lightwaves = electromagnetic waves Stadium waves people Water waves -> water Light waves no medium Pointing up Acceleration up Without tension, there can be no traverse waves in a medium. -> Do not occur inside liquids and gases can occur on surface of water though Inner core of earth has a liquid core, because traverse waves do not got through Earthquakes can produce traverse, longitudinal, or a combination of the two. ongitudinal = compression, t ravel fast, primary (happen first) traverse = aves†, secondary (happen second) -> longer delay between S and P waves, means greater distance from the epicenter B) C) D) Crest Trough Amplitude Wavelenght Cycle one complete wavelength Amplitude half the distance from crest and trough Wavelength -> distance of one complete cycle (Sl units = meters) Period (T) time for one wavelength to pass (Sl Units = seconds) Frequency (f) number of cycles that pass by per time interval = Cycles per second = 1 Hertz (Hz) and Ex. f=2 Hz = T=. 5 seconds Swing?Applied force at a regular interval, causes you to go higher, high amplitude All object will vibrate of oscillate at a certain frequency called the natural frequency A pendulum (or swing) will swing back and forth at a natural frequency that depends only on it's lenght When a system is driven at it's natural frequency (forces applied in rhythm with the natural frequency), Physics Unit 4 Page 1 The shorter the stick, the higher the Natural fr equency. natural frequency), the oscillations will get bigger. This s termed resonance. If two things have the same natural frequency, And you hit one, the second will also begin to vibrate Energy Transfer

Obesity: Who Is at Fault?

Obesity: Who is at Fault? Name University of International Business and Economics Obesity: Who is at Fault? It is no secret that an increasing amount of Americans are gaining weight and much of this blame is put on fast food establishments such as McDonald’s, Wendy’s, Burger King, and Krystal’s, to name a few. According to Warren Belasco and Philip Scranton (2002), â€Å"The increasing consumption of convenience foods is an international trend influenced by changing lifestyles† (p. 3) From a superficial perspective, this doesn’t seem like much of a problem.However, Robert Jeffery and Simone French (1998), authors of the article Epidemic Obesity in the United States: Are Fast Food and Television Viewing Contributing? assert that â€Å"Obesity is an important public health problem that, in recent years, has reached epidemic proportions† (p. 277). In fact, some are calling the problem the â€Å"obesity epidemic. † Several lawsuits against fast food establishments have been filed by those who are overweight. It’s a serious problem, one that cannot be ignored. Before anyone assumes that it’s just the United States, think again.With the increasing number of fast food establishments in countries other than the United States, such as China, Japan, and Brazil, so are obesity rates. The obesity epidemic can no longer be ignored and must be solved. While the problem is known, the source of it is not and must be traced. What exactly is the source of obesity? Many people believe it to be fast food restaurants such as McDonald’s, Burger King, Wendy’s, Krystals, Kentucky Fried Chicken and Taco Bell. After all, are they not the ones distributing the food so unhealthy and high in calories? Are they not the ones advertising delicious, backstabbing food?Are they not the ones making the food so addictive that the consumers have no choice but to eat it and come back for more? It is not a secret that there have been countless lawsuits against fast food establishments. One of the most popular lawsuits, Pelman v. McDonald’s, has been nicknamed the â€Å"McLawsuit. † In this lawsuit, two overweight children (one of whom was nineteen years old) sued McDonald’s seeking compensation for their health related problems cause by obesity. There is no debate that most people understand that fast food is unhealthy, regardless of what the Pelman v.McDonald’s lawsuit claims. There have been documentaries recording, such as Morgan Spurlocks’ Supersize Me, in which he eats McDonald’s for three meals for a month. The result is irrevocable and much more severe than any of the three doctors he had hired imagined. It would be hard to find someone that denied that fast food was unhealthy. However, this does not mean that it is the reason for obesity. Fast food establishments should not be blamed for the obesity epidemic because when it all comes down to it, it†™s a simple matter of choice.Fast food establishments do not hold their consumers at gunpoint and force them to buy their food, nor do they additives in their products to make it chemically addictive, despite what the plaintiffs lawsuit claim. Todd G. Buchholz, an international economist, keynote speaker, and author of â€Å"Are Fast-Food Establishments Making Americans Fat† poses an interested scenario: The overweight baseball fan jumps to his feet in the bleachers of Wringley Field, screaming for the Chicago Cubs to hold onto their 3-2 lead in the bottom of the ninth inning.He squeezes a Cubs pennant on his left hand while shoving a mustard-smeared hot dog into his mouth with the right. The Dodgers have a runner on the first who is sneaking a big lead off the base. The Cubs’ pitcher has thrown three balls and two strikes to the batter, a notorious power hitter. The obese fan holds his breath, while the pitcher winds up and fires a blazing fastball. ‘Crack! â €™ The ball flies over the fan’s head into the bleachers for a game-winning home run. The fan slumps to his bleacher seat and has a heart attack. Who should the fan sue? a) The Cubs for breaking his heart? (b) The hot dog company for making a fatty food? (c) The hot dog vendor for selling him a fatty food? (d) All of the above? (p. 1) While this scenario seems completely absurd, there is quite a lot of truth in how today’s society works. The question that Buchholz proposes must be dealt with. Just who is to blame for obesity? The vendors? The fast food corporations? There have been lawsuits, many which are still prevalent today. The question has not been answered and people are still seeking answers.As stated earlier, many believe the fault lies with the fast food corporations, which is why countless lawsuits have been filed against them. However, perhaps there is more than one reason why fast food establishments have been under attack. Buchholz examines this very perspective. Lawyers are under pressure to take these cases for fear that if they do not, their reputation will be tarnished. Under any normal circumstances, it would be easy to turn the cases down. Unfortunately for them, it they are no considered normal circumstances.Despite the popularity of fast food, it has become quite popular for people to denounce the restaurants because of reasons such as: the food is making the people fat, the corporations brainwash kids, and they bribe the children with toys. Michelle M. Mello, Eric B. Rimm, and David M. Studdert analyze one lawsuit in particular. Pelman v. McDonald’s, or rather, the â€Å"McLawsuit,† as it was dubbed by the public, was filed against McDonald’s by two overweight children seeking compensation for their health problems caused by obesity. They had claimed that McDonald’s had deployed deceptive advertising, promotion, and sales.In addition, the corporation had produced food that was not only unsafe but had also failed to warn consumers of the dangers of its products. It is quite interesting to note that the plaintiff’s attorney had also filed a similar lawsuit against McDonald’s and other fast food restaurants on behalf of adults. Believing it would be unsuccessful, the attorney withdrew the case to pursue Pelman. With children as plaintiffs, it was believed that the success would be higher, as the children would be seen as representatives of the afflicted population (Mello, et al. 2003, p. 208).The judge, Judge Sweet, dismissed the case, stating, â€Å"Nobody is forced to eat at McDonald’s, except, perhaps, parents of small children who desire McDonald’s food, toy promotions or playgrounds and demand their parents’ accompaniment†¦Ã¢â‚¬  (Stout 2003). In an interview with the plaintiff’s lawyer’s colleague, John Banzhaf, he admits: The biggest problem is what lawyers call causation†¦it’s hard to tell what cau sed a heart attack. What percentage is obesity, versus other factors? And was McDonald’s 4 percent, versus 2 perfect for Haagen-Dazs? Everybody knows that, if you want to lose weight, you eat less, less calorie input, and more exercise.You don’t have to learn that. (The Center for Consumer Freedom, 2003) The case drew national attention but many spectators realized it was more or less a farce in order to make a few extra dollars for the plaintiffs and their lawyer. The authors list key points of the case made by the plaintiffs’ lawyers, one of which the case is compared to those made against tobacco companies. However, there are significant differences. Unlike tobacco cases, there has been no evidence to prove that fast food contains chemicals that are addictive. Mello, Rimm, and Studdert are not the only ones to note this. Buchholz also acknowledges this key point.Additionally, no person has claimed that they have ever become sick from â€Å"second hand† eating. Another key point is that while cigarette research has been consistent over the years, diet research fails to do the same. In fact, their research is often contradictory. There are claims that the consumers are often too ignorant to understand the risks of the food they eat. However, this is a moot point of fast food restaurants. Consumers are becoming more aware of nutritional and caloric value of food and because of this, fast food restaurants, have reacted by making their nutritional value readily available to the public.Not only that, they have also changed their menu to feature more salads and foods with less calories. Buchholz brings up yet another important and crucial point: to understand the answer, you must understand the nature surrounding the problem. He states that even with the popularity of fast food establishments, people still eat two thirds of their daily calories at home. So while critics do a wonderful job of portraying fast food restaurants as manipulat ive, evil corporations, they fail to compare fast food to food made at home, school, or restaurants that do not fall into the fast food category.While plaintiffs’ lawyers condemn the nutritional value of fast food, they fail to acknowledge that alternatives are just as bad. For example, school meals are not much better than fast foods. While the schools provide few calories, in place is more saturated fat, more than fast food establishments provide. Saturated fat is â€Å"the more dangerous subset of fats† (Buccholz, p. 4). In fact, Buchholz notes, fast food actually has fewer calories today than they did four decades ago. In the 1970s, the fat content of fast food meals and home cooked meals were very similar.Even twenty-nine years ago, while home cooking may have won prizes for their extraordinary taste, very few would receive them from today’s nutritionists. Of course, that’s not the only thing to focus on. Modern jobs frequently require less physical work, meaning less time spent burning calories and more time being stationary. There are more desk jobs, which means workers are paid to sit in their seats rather than exert energy. Work at home jobs are also more prevalent. With the growing popularity of the Internet, money can be made without even taking a step outside of the house.A survey shows that while people are not eating larger meals, they are snacking a lot more, something that definitely contributes to the calorie count. According to Buchholz, people have actually doubled the calories consumed between meals. This is a crucial point to keep in mind when examining the cause for obesity. Portion size is something else that is also criticized harshly. While fast food restaurants such as McDonald’s have been super sizing meals, they seem to be the target of many consumers despite other places that have also been supersizing their food, with little or no criticism.Examples provided by Buchholz include movie theatre popc orn containers or all-you-can-eat buffets. Studies show that people can eat bigger portions of fast food-like meals such as hamburgers and fries not at the restaurants but in their own home kitchen. Home cooked hamburgers on average now weigh eight ounces rather than the five to seven ounces served in restaurants, according to a study in the Journal of the American Medical Association.Despite the movie theatre down the block selling super sized popcorn or the all-you-can-eat buffet, which encourages people to loosen their belt buckle, they are not under attack as a cause for obesity. Common sense dictates that McDonald’s, even if they have a super size option, does not encourage the consumer to eat all they can. All-you-can-eat buffets, on the other hand, do. Buffets encourage the consumer to exceed the limitations of their stomach and eat as much as possible. However, ironically, buffets have evaded the line of attack and blame by consumers.Yes, fast food restaurants contain plenty of calories and no one denies that this is not healthy. However, in comparison with other food alternatives, fast food does not seem as bad as the media portrays them to be. â€Å"Unlike smoking, fast food appears to be safe when consumed in moderation†¦scientists at snack-food companies have reportedly investigated how certain foods trigger overeating, but not damning evidence has emerged that food manufacturers manipulate the content of their products to get consumers addicted† (Mello et al. p. 211) Moderation is the key. In a study done by Robert W.Jeffery and Simone A. French, the objective was to observe the correlation of TV, fast food, and body mass index (BMI). The results showed that the former two were positively correlated with BMI in women but not in men, and predicted weight gain in women with high income. This information is supports the claims made by Buchholz. Buchholz stated before that there are more people simply staying in one place rather tha n burning calories. Such is what happens with television viewing. To watch television means to do little to not moving, equaling to no calories burnt. Epidemic Obesity in the United States: Are Fast Foods and Television Contributing† concluded that increases in availability of fast food and television may contribute to growing obesity rates. Fast food is a lot more prominent and available than it was in the past. It is simply a lot more accessible than before. However, Buchholz has this point covered; while fast food is a lot more prominent, so are jobs that require less moving and increase in time to eat and snack. Fast food may contribute to obesity but it simply not the only cause, nor should it be the main focus if people are looking to fix the problem.In â€Å"Fast Food: Unfriendly and Unhealthy† by S Stender, J Dyerberg, and A Astrup, association between fast food intake and weight gain is shown. The authors note ways in which fast food can be â€Å"obesogenic. à ¢â‚¬  One must look at necessary things such as the portion size, energy density and fat content. The authors then conclude that reducing portions to normal sizes, eliminating trans fat, switching to lean meat, and other such actions would benefit the consumers in their quest for lowering obesity rates. However, by reducing portions to one size takes away the right of the consumer to make choices, argues Buchholz (p. 0). Beyond medical research, Morgan Spurlock, an American independent filmmaker, produced the documentary Super Size Me in 2004. In this film, Spurlock undergoes a mission to see what would happen to his body if he eats McDonald’s three times a day for one month. The rules were simple: if it wasn’t on the McDonald’s menu, he couldn’t have it; he must sample everything on the menu within thirty days; he must have McDonald’s three times a day; he can only and must super size the meal when asked; and will attempt to walk as much as the t ypical American.Throughout the film, Spurlock goes through a change, both physically and mentally. His three doctors, nutritionalist, and personal trainer that he had hired all agreed that he was physically above average before his experiment began. Though all three doctors had predicted that the â€Å"Mcdiet† would have a negative effect on his body, none expected anything to be as drastic as what really happened, included but not limited to heart palpitations, and liver deterioration. Some of the results were irreversible.At the end of the documentary, Spurlock shows that some people do indeed eat McDonald’s more frequently than they should, resulting in their weight gain and obesity health issues. Spurlocks’ main focus is on the negative impact of McDonald’s and other fast food restaurants. However, this is unfair to the corporations. While McDonald’s may cause health problems, it only does so when consumed frequently. Even though he has shown t hat there are people who eat McDonald’s frequently, he failed to mention that the consumers have a choice.Fast food corporations are not holding their consumers at gunpoint and forcing them to buy their food but Spurlock presents his information in such a way as to convince his audience that it is indeed the corporations who are at fault and thus, it would be counterintuitive to his position on the subject matter. Daniel J. DeNoon (2006), author of â€Å"Obesity More Complex Than We Think? ,† suggests that even though doctors are blaming obesity on overeating and inactivity, there are other factors that play critical roles. Even if the other causes have little effect, they may together make a big difference.Other reasons include, but are not limited to, lack of sleep, pollution, and prevalence of air conditioning, side effects of medicine, genetics, and age. So while fast food corporations may contribute to the obesity problem by providing food high in calories, the co rporations cannot control any of the other factors that may lead to obesity. While it seems to be quite the trend for consumers sue fast food corporations for their obesity problems, one must reconsider if the question of whether the problem lies within the food or the corporation and reevaluate their position.It’s easy to point the finger and there is no denying that fast food, when consumed frequently, is harmful. However, there has been no evidence stating that when consumed in moderation it is harmful. Unlike the lawsuits against tobacco companies, there is nothing chemically addictive about fast food, nor has anyone died of second hand eating, since swallowing food requires self consent. In fact, fast food restaurants have been proven to not be physically addictive (Buchholz 3).By blaming corporations for the food the public is choosing to eat, it suggests that the public is incapable of making wise decisions and thus degrades the individual. Everybody wants a scapegoat for their problems because nobody likes to admit that it may not be their personal fault. Fast food isn’t to blame. The consumers are. Fast food establishments aren’t making consumers fat. Consumers are making consumers fat. Works Cited Belasco, W. , & Scranton, P. (2001). Food nations. Routledge. Buchholz, T. (2003). Are fast-food establishments making americans fat?.Journal of Controversial Medical Claims, 10(4), 1-10. DeNoon, D. (2006, June 27). Obesity more complex than we think?. Retrieved from www. webmd. com/content/article/124/115592 Jeffery, R. , & French, S. (1998). Epidemic obesity in the united states: Are fast foods and television viewing contributing?. American Journal of Public Health, 88(2), 227 228. Mello, M. , Rimm, E. , & Studdert, D. (1998). The mclawsuit: The fast-food industry and legal accountability for obesity. American Journal of Public Health, 88(2), 207 216.Special report: Judge dismisses frivolous mclawsuit. (2003, January 22). Retrieved fr om http://www. consumerfreedom. com/2003/01/1753-special-report-judge-dismisses frivolous-mclawsuit/ Spurlock, M. (Director) (2004). Super size me [DVD]. Stender, S. , Dyerberg, J. , & Astrup, A. (2007). Fast food: Unfriendly and unhealthy. International Journal of Obesity, 31, 887-890. doi: 10. 1038 Stout, D. (2003, January 24). Obese teens lose mclawsuit. Retrieved from http://www. theage. com. au/articles/2003/01/23/1042911491525. html

Women: Rhetoric and Daniel Defoe

Romela Deguzman Women back then were seen inferior to men. They were labeled delicate, dependent, ignorant, or weak. Their central aim was only marriage but most intriguingly, education was deprived from women because of their sex. Mary Wollstonecraft and Daniel Defoe, both renowned writers wrote essays that demand justice and fight for the education of women. They believed they were capable and as intelligent as men. Wollstonecraft and Defoe created outstanding pieces known for its strength and most importantly its effectiveness to deliver their message across.Mary Wollstonecraft wrote the essay â€Å"A Vindication of the Rights of Woman† on 1792. She used rhetorical devices such as counterargument and analogy to prove her point. For example, one of the counterargument she uses is â€Å"†¦the female in point of strength is†¦inferior to the male†¦This is the law of nature†¦Ã¢â‚¬  pg. 640. She agrees that women are not as physically strong as men but argue s that they could still be as educated and talented as them. She also used analogy such as â€Å"†¦like the flowers which are planted in too rich a soil, strength and usefulness are sacrificed to beauty†¦Ã¢â‚¬  pg. 639.In this analogy, she is trying to express that women are being used for adornments just like flowers; but they shouldn’t allow themselves to be objects of adoration but use their morals and intelligence to match men. With the help of rhetoric, her message about women was effectively delivered. Daniel Defoe, the author of â€Å"The Education of Women† also used rhetoric to convey his message about giving women equal education as men. One of the devices he employed was analogy. â€Å"The soul is placed in the body like a rough diamond; and must be polished, or the luster of it will never appear† pg. 48. He is trying to say that everyone is valuable and unique just like a diamond, but we need education to rise or bring out the best of us. Also you can read Rhetorical Devices in Night Walker by Brent StaplesWomen need education to polish their souls. Defoe also used rhetorical questions such as â€Å"†¦what they can see in ignorance, that they should think it a necessary ornament to a woman? † pg. 648. Defoe engages the reader through this question by letting them understand that there is nothing to be proud of about ignorance and should not be given to omen. He clearly points out that education is crucial for both men and women. Rhetorical devices such as analogies, rhetorical questions, or counterarguments strengthen Defoe and Wollstonecraft’s essay by engaging readers. It successfully allows readers to see their point of view in different images they could relate to, and openly addressing arguments. Rhetoric made their delivery effective and most importantly persuasive, invoking action and change.

Psychology sexual Identity Essay Example | Topics and Well Written Essays - 1500 words

Psychology sexual Identity - Essay Example Fortunately, I now have the capacity to gauge their influence on my relationships-how they start, get maintained or ultimately end. Prior to learning all these, it is as if they passed by my life like a stream. Having been in this course enabled me to dip my hands and catch a handful of water - I am now able to contemplate about these ideas and not just let them influence me without my comprehension. '''''' I have acquired a lot from the course, and one of them is utilizing critical thinking and value systems in arriving at sexual decisions. Sex is indeed a basic, physiologic need, but expressing one's sexuality is also ridden by personal choices and not just controlled by raging hormones (Nevid et. al, 2005). I have tackled sexual decisions before without so much thought to them, and by then I could have been labeled as a follower of ethical relativism-living life and acting out according to one's own conscience rather than depending on external frames of thought to identify the demarcation line between bad and good (Nevid, et. al, 2005). Knowing the other value systems has not caused me to be swayed to switching and adhering to them, but it has helped me gain understanding of the rationales for other people's sexual actions. More than understanding other people, I have learned that my belief in ethical relativism boils down to my being open-minded and tolerant of diversity. Opposing opinions do not irritate me, nor am I advocating for oneness of opinion just to promote harmony amongst people who are intolerant of differences. I may see pre-marital sex as acceptable, but I can deal with people who staunchly believe that it is a sin and deserves abomination. Through this, I am now able to respect their decisions more, and also, I am able to respect my very own decisions as well because I have seen how self-reliant I am, enough that I was and still is able, to make sexual decisions in accordance with my own conscience-decisions that give not only space for freedom, but also impose limitations if this already tramples o n another's rights. '''''' During the duration of the course, my critical thinking skills applied in sexual decisions has also been honed and sharpened. I used to jump inside the bandwagon of pop psychology, believing in claims that has garnered growing number of support, and with this in mind, fueled enough complacency in me to apply in my sexual life. It is no different from all those fab diet regimens advertised in commercials; not all of them produce the results they claim to bring about. Of particular and pragmatic use are some guidelines presented in the first chapter. I learned how not to take everything by hook, line and sinker. I learned how to debate with what the book presented as fact. Indeed, there are book and magazines showing off that they have what it takes, methods and all, to bring out an explosive sexual experience. My old self used to pick up those kinds of magazines and buy them. Now I criticize the article first with questions like, "Who wrote this'", "Do they have credible and reliable sources or is the article just filled with sensationalized personal accounts'" Critical thinking enables me to ask the right questions so that I might arrive at the correct answers, which in turn becomes a guide for me to reach sensible decisions.' Effect of Environment and Historical

Case 1.2 Study Example | Topics and Well Written Essays - 250 words

1.2 - Case Study Example Norvasc treats high blood pressure while nebulizer QID administration treats illnesses related to the respiratory system. Coumadin administration treats heart attacks, strokes and blood clots in the veins. These medical conditions occur in old age. Dr. Jenkins’ evaluation is, however, subjective, in this case. He concluded Ms. Gerry’s prescription based on age and not on medical tests. Dr. Jenkins conducted a physical exam on Ms. Gerry and noticed her short left leg. He, however, states that she has equal bilateral pedal pulses. The scenario is objective since pedal pulse evaluation does not involve counting the pulses but just the equality in both the lower extremities. Dr. Jenkins ultimately defines Ms. Gerry’s problem as present with osteopenia and a post placement of a dynamic hip screw within her proximal left femur. The x-ray scan conducted after surgery reveals a near anatomical alignment of the intertrochanteric femoral neck failure as analyzed by Dr. Jenkins. Dr. Jenkins prescribes a plan of a dosage containing vitamin k to decrease pro-time, bucks’ traction and open reduction. He also recommends internal fixation of the patients left hip if cleared for

Marketing Essay Example | Topics and Well Written Essays - 3000 words - 18

Marketing - Essay Example strategies need to be formulated or optimally oriented as part of marketing orientation, so that organisation can reach maximum customers, entice them and importantly build long-term relationship, thereby retaining them. As the above mentioned country specific aspects need to be mainly analyzed in relation with the product that is going to be launched, the product’s profile should ‘fit’ with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to luxury brands including luxury handbags. A luxury brand is a lifestyle concept that is mainly designed for an exclusive consumer base, even while enticing a wider consumer base. Vickers and Renand (2003) observe that luxury goods are adapted versions of base products which are manufactured according to consumer needs and tastes, and there are three dimensions to these products, and it applies to luxury handbags as well. The three levels of luxury products are, first, the inaccessible luxury products, which are only or mainly for the elite or affluent, as the other classes will find it difficult to buy it. Then, comes the intermediate luxury products, which for the professionals who are financially equipped to buy those products and thereby fulfil their desire to attain the status of the affluent. Finally, there are accessible luxury products for the middle class, which will be set in a feasible price range. Prospective customers in each of these levels have to be enticed through level-specific marketing strategies. So, on the whole it is necessary to grasp the consumer behaviour regarding particular products, along with other environmental forces. So, from the above understanding, it is clear that, to launch the new range of luxury handbags in UK, the macro and the micro environment as well as the consumer behaviour in the UK market has to be analyzed, based on which consumer and market oriented relationship marketing strategies can be formulated. The

"Juvenile Delinquency Interventions" Coursework

"Juvenile Delinquency Interventions" - Coursework Example This is quite some amount of cash and is unbelievable as a result. I believe in the findings of this study because teenagers seem to do what they are particularly asked not to do. By exposing teenagers to jails and making them aware of the criminal activities that put people in jail, they are made aware of wrongs that they perhaps were unaware of. It is imperative to note that teenagers may be vulnerable to attempting to engage in illegal activities simply because they were exposed to them. In the case of Johnny, who was diagnosed and found to be psychopathic, there are a number of effects that his diagnosis would have on his rehabilitation. For instance, his condition will not allow him to listen and partake advises from his counselors or therapists. Additionally, with his condition, he may be resistant to psychotherapy. A good example of the effects of this diagnosis is a patient who punched his psychotherapist in the face during a session when he was asked to sit calm and watch a predetermined video as a healing process. This was posted in the

Global Economic Issues Essay Example | Topics and Well Written Essays - 2500 words

Global Economic Issues - Essay Example Financial services organizations that act in the international arena in facilitating financial flows between lenders and borrowers have to operate in a strategically competitive environment that compels them to adopt a quintessentially ideological stance which Stiglitz (2008) attributes to the predominance of the financial community’s view of the world (Lechner and Boli, 2008, p. 204). Stiglitz’s tirade against globalism and its consequences is not a one-sided affair either. Criticism of Washington Consensus, which advocates a minimum role for the government while at the same time actively encouraging privatization and trade liberalization, has not been a recent phenomenon (Stiglitz, 2003). International financial services institutions play a major role in determining the very outcomes in globalization process to such an extent that their impact is felt in the far corners of the globe in every sphere of decision making including those of the central governments’ and local bodies’. According to Stiglitz international financial institutions such as the International Monetary Fund (IMF) and the World Bank (WB), have been pushing forth a particular line of â€Å"market fundamentalism† that pays little or no attention to third world countries’ diverse needs. This total irrelevancy of policies that these institutions advocate for developing countries is nothing new even in respect of those East Asian economies like South Korea and Taiwan. However these latter countries could successfully ignore the Washington dictated reformist formula and achieve a greater degree of equality among their citizens. Globalization and/or globalism particularly refer to a set of liberal economic principles that underlie the very nature of how best to expand international trade and commerce links beyond the national borders of countries (Nagdeman, 2009). While the underlying theoretical constructs basically refer to such parallel concepts as international free trade and

Financial Systems and Auditing Essay Example | Topics and Well Written Essays - 1500 words

Financial Systems and Auditing - Essay Example The auditor's responsibility is to form and express an opinion on the company's financial statements, while the entity's management is responsible for the preparation and presentation of financial statements. Audit in general may include the entire examination of the unit's organization, the system as well as the function including the evaluation if the audit complied with significant laws, its rules and regulations. The audit must also be in compliance to the applicable policies of University, there should be internal controls' adequacy and the operations' efficiency and its effectiveness. The focus of the audit is to determine the adequacy of procedures and the company's internal control. The adequacy in procedures is indeed a great help for the purpose of ensuring the system's objectives, the function of the company and to achieve the unit's effectiveness and efficiency. The adequacy of control is also preventing the outcome of occurrence and therefore unwanted. The available financial records in an audit are audit statements, bond issues, budget, the annual comprehensive financial reports and other financial reports. The audit statements should be selective in terms of the statement's type, not just only with the objects of specific schema where the company operates but the options must be broad in terms of the use of auditing and the consideration with the options of related actions. The audit statement must be for users' selection for the purpose of tracking several statements. Bond issues maybe through underwriting which is usually the common process. The underwriting of bonds includes one or more securities of firms and banks forming the syndicate buying the bonds' entire issue coming from the issuer then reselling to the investors. The bonds of government are said to be auctioned.Another record of the company that needs to be audited is the budget. Budget is the detailed plan, expressed in quantitative terms that specify how resources will be acquired and used during a specified period of time. Budget should be audited in order to find the most profitable direction which the operations can take and in order for the company to develop in detail the balanced and coordinated program in direction and to assist in controlling the operations in the execution of the said programs. Budget must have the complete support of top management and it must be realistic and the goals must also be attainable. The Financial Report is the statutory basis that must be prepared for audit purposes wherein this can be meeting the requirements of state finance law in order to present fairly the results for computing and certifying the Stabilization Fund' balance and the fund for Tax Reduction to report and disclose the aspects pertaining to the financial performance. The importance of other financial r

Guns, schools and criminal minds Essay Example for Free

Guns, schools and criminal minds Essay Due to a massive shootings events in the last years, we, the people have been wondering Is it a good idea to have guns in our childrens school? Ive always believe that schools are the safest places in the world, until December 14, 2012, when 20 years old Adan Lanza fatally shot twenty children and 6 adult staff members at Sandy Hook Elementary School in Newtown, Connecticut. Now, do you feel safe when leaving your child at school? and, would you agree in sending your children off to a place full of guns? David Thweatt, superintendent of schools in Harrold, Texas, described how his small rural district implemented a plan to allow some staff members to carry concealed weapons in addition to other security members. Mr. Thweatt emphasizes that they are at least half-hour away from closest law enforcement ofï ¬ cials, they believe that they have done everything possible to protect their children. This plan is called The Guardian Plan. Many people think that the world without guns would be a world at peace, this people claim that they love their children enough to not want them to go to school prisons. Plenty of new issues can emerge while teachers carry guns, who is going to protect them if a teacher lose control? Different opinions say that having an armed staff of educators will only increase the problem, they think that bad people are the problem and government should focus on create better and smarter solutions to keep bad people off to schools. According to teachers, they feel offended when someone scoff the idea of a teacher being trained to use a ï ¬ rearm, they already have much to deal with, such a crowd control, conï ¬â€šict resolution, and maintain order amidst chaos. Unfortunately, Mr. Thweatts is not very popular on educators†¦ However, a job as a teacher does not require to be armed, they have enough responsibilities to in addition put the weight of carrying a ï ¬ rearm over their shoulders. These money may well be used to buy books, pencils, electronic equipment, to keep classes that have been suspended due to lack of income, and some other needs that we all know most school have. On the other hand, the tragic situation in Sandy Hook Elementary has changed many peoples mind. Having a good guy adequately trained would be a great way to keep terrorist off schools and most important to keep children safe. As long as all the staff involved had passed all different kind of tests, it should be an idea to considerate. We need immediate solutions, and since NRA will always support our gun culture, and acquiring a gun has only became easier we need something that work, something that give us peace every time we leave our kids at school. The Guardian Plan may be our best bet to avoid, and be aware of catastrophic act of terrorist. At the same time that I believe guns against guns are only more death and danger, I also believe that we are not in a position to decline systematized plans that will keep our children protected. Many people might believe that the children would be living on the edge while being in a guns environment, for now, and until our society shows progress, I will be strongly agree with the idea of having schools prepared to any kind of terrorist attack.

Power and Control in Mary Shelleys Frankenstein

Power and Control in Mary Shelleys Frankenstein How Mary Shelley portrays the theme of power throughout her novel ‘Frankenstein’ Power is one of the most prominent themes which has coursed throughout Mary Shelley’s Frankenstein. The intensity of power within the novel adds to the unnatural storyline which Mary Shelley created. Power within the novel is the most obvious and perhaps the most interesting because power can come from many perspectives.The overall power is in Victor Frankenstein’s hands, an example of this is him going against the true nature of god and creating new life in which he thinks he can control and manipulate. I had worked hard for nearly two years, for the purpose of infusing life into an inanimate body. This shows his dedication into looking beyond possibilities and moving one step further so he can be looked upon like a god. The quote taking nearly two years implies that if his invention is not perfect, it’s not right. Because Victor has taken nearly two years on infusing life shows his dedication no matter how long the process takes. Dangerous knowledge links with this theme because without the right knowledge the prospect of ambition is unreachable, as we come to find out later in the novel. The effect of the word ‘infusing’ gives emphasis to the giving of life, this creates a contrast into the positivity that the phrase conveys and how the story turns into a negative. The gothic novel contrasts the ways in which evil and power are shown throughout the novel. Each interpretation is different depending on the characters story and background. In the 1800s there was a high discontent because of the great depression in that era. Mary Shelley went against society to produce a novel that would make humanity question the power behind god. The full title for her novel includes The Modern Prometheus showing Shelley was clearly influenced and took her influence from earlier literature. Prometheus was said to be the wisest of all Titans who stole fire from the gods, so Mary Shelley has taken this aspect of Prometheus and used it within Frankenstein to add to her gothic style of writing. She has done this to replicate Victor as the incarnation of Prometheus. Like Prometheus, Victor is fascinated with electricity and lightening and this links with the birth of the monster. I might infuse a spark of being into this lifeless thing that lay at my feet. The indication that infusing electricity into a lifeless object is just inhumane; although the body is lifeless the overall thought is repulsive and wrong. This is because it is morally wrong and against the true nature of god as he is the only one who can create life. Using the force of the electricity to power a dead body seems impossible, but this just shows that Victor’s work is pushed past the breaking point because he wants to excel at what he does. Victor craves power therefore has to earn it. Wealth was an inferior object, but what glory would attend the discovery, ifIcould banish disease from the human frame. An inferior object this implies that Money to Victor is worthless, recognition means much more than money every will.The dream he has is creating the prospect of new life, the fact he wants to manipulate something as precious as life proves he is willing to stop at nothing to have the fame and the recognition that he thinks he deserves. â€Å"Mary Shelley has done this perhaps to prove a point, because in 1818 there were great changes in British society, and there was a significant change in science and technology so writing a book that contains what it does is going against society so she is like the Frankenstein of her era†. This could be a reflection of her life but as a powerful male. I believe that she wrote this book to satisfy her own cravings of power. (YORK NOTES PAGE 92BACKGROUND) He has gained theKnowle dge he has from the intense research that he has developed over the years. I had retrod the steps of knowledge along the paths of time. This is an example that Victor will continue to better his knowledge to purse and better his achievements. In the novel 1984 Winston works for the Ministry of Truth, meaning under no circumstance can he betray the Thought Police. All of the people in London are living like robots following commandsand because of thisWinston wants to do something about it.At first he begins to use his power for good helping the people in London, then suddenly it all becomes too much and the power he has earned goes to his head. Big brother is watching you! This is the higher power within the novel in which Winston wants to become. To be at a higher status and a leader, he wants answers therefore has to gain power to find the answers. This drive for answers is mirrored. The ideas in 1984 are reflected in Frankenstein. In Frankenstein as power is almost like a goal for Victor. He wants to achieve a powerful status. The influence of power comes from the people that surround him at university. For example M.Waldman is what Victor wants to become; his sense of power and knowledge is just inspiring.â€Å"In a thousand ways he smoothed me for the path of knowledge.† The emphasis on the phrase he smoothed me clarifies that M.Walman focused on Victors ability to allow him to progress at a higher level of science. This demonstrates that he looks up to M.Walmanas he has what Frankenstein craves the most. Power within the characters reverses throughout the novel, this could be to show that you’re not just born into power you can earn it with the correct information. The monster learns everything on his own with the help of a few books I can hardly describe to you the effects of these books. He is like a child learning for the first time although he chooses to use the power within him to destroy Frankenstein and the loved ones that surround him.Thesufferings that isolate the monster not only come from Victor but from society, this could be because the monster longs for love and companionship, however he realises he can never experience the love he sees around him so this results in the violent crimes he commits.I am malicious because I am miserable. The word malicious highlights the fact the monster knows he is evil yet its the only way he is going to get attention from Victor. He is just longing for a friend or to be accepted within society he knows that he does not look normal but he just wants to be accepted. When he realises that he will never fit in, power takes over and he wants to destroy everything and everyone in his path. Making a deal with Victor almost as if making a deal with the devil, the monster asks for a bride saying he is willing to spare Victors loved ones if he agrees to his demands. â€Å"For Shelley, body is fate. If it is ugliness that fuels the mo nsters social exclusion, it is beauty that drives his revenge: he destroys what he cannot possess.† (http://www.victorianweb.org/previctorian/mshelley/pva229.html) In contrast in 1984 power is much more subtle, and doesn’t come across as influential as in Frankenstein. This is because Winston is very elusive meaning he trusts no one but himself. If you want to keep a secret you must hide it from yourself. This shows that even your own secrets should be kept quiet and you shouldn’t even think of them because your thoughts are powerful and you never know who is listening.‘The main power is within the party because they are at a higher status than the low ranking members of the ruling party; therefore use their stronger forces of power to dictate the rules of big brother’. It can be argued that George Orwell has done this to show that everyone has the right to speak or feel however they want without a higher force being able to tell them how they should act within society.Power within both novels seems to be the main key to success but it all ends in disaster as power goes to their heads. In conclusion, without the right power, being able to succeed is limited. Both novels show unless you have the right power and the right knowledge you are not as important as those who have it. Both novels portray power in different ways, some of which contrast. One major link between the two is the one main character craving power and perhaps love, but both novels show that you can only have one or the other and worst comes to worst when they both eventually die, leaving but only their mistakes to live with the world forever.

Reproductive Health Nursing | Reflection

Reproductive Health Nursing | Reflection One of the important domains of nursing care is to counsel the clients to promote their health and well-being. Counseling can be done for different purposes including personal hygiene antenatal care, and Family planning. Counseling about family planning is a challenging skill which is learnt by nurses during their training period and later on they use their skill as one of the essential parts of their job to ensure that client’s reproductive health is maintained. During my reproductive health community rotation, I came a cross with a 33 year old female, having 3 children and was living with her husband and in laws. I started my interview by greeting her and her family members and started doing family assessment by asking her about health status of the family members. During the interview, I came to know that the lady has one son and two daughters with the gap of hardly one year. Due to such little space between the children, the mother was not able to breast feed her children in an appropriate way. As I moved further during the interview and tried to explore the reason of least gap between her children. She explained this phenomenon by saying that however she used the contaceptive pills and injections to space her upcomimg pregnancy but the usage was not appropriate and she could not continue the pills and injections due to side effects. Due to this interrupted usage of short term contarceptive methods, she ended up with a preganncy without a n appropriate gap. Moreover, based on literature it has been found that shor term methods like condoms, injections and pills are prone to failure during typical usage and due to incorrect usage (Kost, Singh, Vaughan, Trussell, Bankole, 2008), while failure of long term methods like depot preparations or intrauterine devices is less and these methods are safe, with few side-effects and have with high continuation rate (Searle, 2014). There are multiple reasons for method failure including incorrect or inconsistent usage or uncertain effectiveness of the chosen method (Trussell Portman, 2013). When I asked her future plans about the usage of family planning methods, she was found to be very willing and ambitious for using appropriate methods for planning her next pregnancy with an appropriate gap. However, I got confused for a moment and became hesitant about discussion on such sensitive topic with my client but I advised her to use male method (condom) and she said her husband had been using this method but it was also not that much effective. As she said this sentence, my level of confidence went down and I got diverted from the actual topic of interest and started asking her about other health problems. In this way, the interview with client ended and I recognized that I was unable to help my client. After coming back from this community rotation, on one hand, I was happy to found a cooperative client who helped me to complete the assessment form and on the other hand, I was dissatisfied as I wasn’t able to ease my client to resolve her concern. Although, I was aware about family planning methods that might had helped my client but my counseling skills were not up to mark, therefore I could not help my client to develop insight for her problems. Furthermore, I could not prove to be a helpful person for her family as I could not address the needs of the family despite knowing that the client was supposed to be counseled for family planning in an appropriate way. Although, the concept of holistic approach for a client is comprehensible from theoretical aspect but sometimes it becomes difficult to apply the same concept in real life. This meeting with my client helped me to reflect on my limitations to assess the needs and counsel the family in an appropriate way. When I reflected , I identified several reasons of inappropriate counseling. The important and foremost reason was that it was my first experience therefore I wasn’t enough confident about the appropriate way of counseling particularly for such sensitive topics like Family Planning. In addition to this, I also found that before counseling the clients on such sensitive topics, one need to have appropriate skills and mastery which were lacking in me during the time of interview. I also realized that I had advised mother to use a family planning method which was not basically counseling rather a suggestion which was not enough to develop insight in my client about her problem. Secondly, I was not aware about different types of family planning methods, therefore I could not convince my client to use the methods which were suitable for her as I had not learned much about family planning and nor I have visited any family planning center at that point in time. Moreover, being a stude nt I was not comfortable to discuss such issues with my client which was related to reproductive and sexual health. In addition to this, I should have built strong rapport with my client that would have definitely assisted me to resolve the concern of my client. Apart from this, I should have allowed my client to deal with her feelings and make her own informed choices. This could have been supported by in-depth assessment of my client regarding the use of short term methods like pills, condoms and injections. This could have helped me to do a root cause analysis of method failure and which in turn would have helped me to come up with suitable solutions for her. I could have taken support from my theory class content regarding family planning before setting time with the client in the community. Moreover, I should have involved the husband during the counseling because pregnancy planning is not entire responsibility of woman herself but it is the joint responsibility of husband and wife. The support from partner is very important for adapting any contraceptive method. Quality of couple’s relationship and inter-spousal communication and its effect on contraceptive use has also been supported by literature (Akanbi,et al., 2011). Moreover spousal communication has been identified as a good predictor of contraceptive use and fertility preferences (Link, 2011). Secondly, the involvement of expert counselor of family planning would have become an excellent approach and I should have taken some ideas or skills from my reproductive health faculty before visiting the client herself. Besides this, integrated counseling frameworks of family planning such as GATHER or REDA frameworks could have applied practically in the community (The Acquire Project, 2008). These frameworks guide the health care providers to explore the problems of client systematically without breeching their confidentiality. Moreover, it also helps clients to make informed choices for themselves after having the in-depth knowledge about the suitable family planning methods. Due to my insufficient knowledge and experience, I could not apply these frameworks practically. Moreover, I should’ve done a mock exercise of counseling by taking help from my faculty who must have helped me by providing a platform for mock before going to community. For future, I would try to do the in depth assessment of the needs of a client by involving spouse as well. Moreover, I would try to get the expert opinion regarding family planning counseling by integrating different approaches of family planning counseling. This would enhance my knowledge about family planning counseling skills. Additionally, I would try to discuss such sensitive issues with the client by having enough knowledge about the family planning methods. I would also try to build a strong rapport with the client in order to discuss the issues related to sexual and reproductive health very openly and freely. In conclusion, I was very much satisfied because I was able to reflect on the whole event and also identified my limitations. This whole reflection and critical thinking helped me to develop future plan which would assist me in future to counsel the women regarding family planning methods in an appropriate way. Skilled Labour: Types and Shortage in Malaysia Construction Skilled Labour: Types and Shortage in Malaysia Construction The skilled labour in the construction industry generally refers to those who were being trained within a long period and they have brought some specialized technical industry skills in advancing the construction projects. Normally the works requiring the labour who has high degree of manual skill. The labour can be considered as a skilled labour if they are able to fulfill the requirement. Types of Skilled Labour According to the Construction Industry Skill Standards, CIDB (1998), there are many types of skilled labour. The following types are: Concretor Plasterer Bar Bender Carpenter Tiler Bricklayer Scalffolder Mobile Crane Operator Tower Crane Operator Earthwork Plant Operator Concretor A concretor builds the concrete structures parts such as columns, beams, floors and walls. The concrete can be mixed by hand or in concrete mixer or utilize ready-mixed concrete. The duties shall include the following: Identify materials for concrete mixture Pour concrete into formwork Mix concrete Place and compact concrete Perform curing of concrete Plasterer The duties of a plasterer at level 1 are to apply one coat of various kinds of plaster to walls as a finishes. The other duties include the following: Apply cement plaster to flat wall Apply cement render finish coat to flat walls Apply cement plaster to internal and external angles Apply finish coat to internal and external angles At level 2, they are necessary to apply a protective and decorative covering of plaster or render to the surfaces of building. The other duties include the following: Prepare overhead surfaces of plastering Fixing wire mesh to exterior surfaces before plastering Install plaster cornice and mouldings Plastering to overhead surfaces Apply granolithic or textured finish Bar Bender After cut and bend the reinforcement bars then bar benders are try to fix them into the forms of concrete. They also have to combine the bars together with wires or fasteners or by welding. After that, place the bars in forms and fixes them in position of reinforces concrete with wire mesh. The others duties include the following: Prepare tools and materials Fabrication of steel Install steel bars and wire mesh Carpenter The works include cutting, notching, boring, sinking, pelleting, fitting, trimming, mitreing, halving, morticing, tenoning, dovetailing, scarfing and wedging and for all ends, splayed edges, short lengths and temporary supports. The others duties include the following: Prefabricated the forms and fixes them into the right position Set out the correct position for fixing the forms Prepare any temporary support for the forms Dismantle the forms Tiler A tiler at level 1 has to place tiles to surface walls and floors according to specified designs which may include the process of applying plaster coat and cement mortar layer. The tiles shall be laid in rows and tapped them into place. Next, align the rows of tiles by using the spirit level. He also requires lying paving stones, bricks, and wood blocks. The others duties include the following: Apply finish coat to floor rendering Apply screed to receive tile Prepare vertical backing surface for wall tiling Set out and lay tiles on walls and floors Perform rendering and apply backing surface to lay the floor tiles Set out and lay paving on base During level 2, the tasks of a tiler will be more complicated. The tiler has to set more complex mosaic panels on walls, prepare and sets marble blocks, installs and repairs the parquet flooring and applies terrazzo finish to floors. The others duties include the following: Set out and lay tiles to soffit Set out and lay parquet and polyvinyl chloride tiles Set out and lay cast in-situ terrazzo Fix tiles to a curved wall Spreading and levelling of mortar mix Cutting and trimming units Perform polishing and grinding Bricklayer A bricklayer is responsible to lay bricks and blocks (except stones) by using various kinds of bonds in order to form the walls, partitions, arches and other structures at level 1. The others duties include the following: Worksite preparation Construct opening of brick wall Construct concrete masonry structures Construct attached and isolated pier They also work for more complex decorative structures at level 2 which may include repair to existing brickwork. The others duties include the following: Construct brick steps Construct glass block panel Construct curved wall Construct hollow block reinforced wall and column Construct complex arch Scaffolder A general scaffolder performs his basic skills and techniques for level 1. A scaffolder is to erect and dismantle various types of metal scaffolding such as platforms, upright and horizontal members. The others duties include the following: Selection and inspection of equipments Erection and dismantling of scaffold Maintenance of scaffold A tube and coupler scaffolder at level 2 is to erects and dismantle metal scaffolding which also include the following: Cantilevered and spurred scaffolds Cantilevered crane loading platforms Mast climbers Additional remarks: This standard applies to every metal tube scaffolding not exceeding 40 m in height and prefabricated scaffolding not exceeding 15 m in height. A Professional Engineers verification is requiring for the design and construction of scaffolding beyond those heights. Competency as general Scaffolder is an additional requirement in order to comply with these standards Mobile Crane Operator A mobile crane operator operates crane mounted on wheel or tracks which can be driven under his own control. The others duties include the following: Pre-operational check Post operational check Maintain the operation and maintenance of crane Tower Crane Operator As a tower crane operator needs to operate the crane that consists of a turning metal tower which moves on rails and equips at the top with a mobile or fixed jib. Normally the crane is supported the hoisting equipment. The others duties include the following: Pre-operational check Post operational check Operation and maintenance of the crane Earthwork Plant Operator An earthwork plant operator has to carry out the power driven machine mounted on wheels or crawler tracks equipped with all the movable shovel, grad bucket and etc. This machine is used during the excavation and motion of the earth, rock, and sand. The others duties include the following: Pre-operational check on machinery Ensure the operation of the equipment Factors that caused the Labour Shortage Problem Introduction The problem of labour shortage has being existed since 1970s. According to the Master Builders Association Malaysia (MBAM), with the implementation of 9th Malaysia Plan (9MP) and the letters of intent has been awarded to get projects under way, Malaysian construction industry has began to surface problem of labour shortage. We must pay more attention on the serious impacts that caused by this problems and appropriate actions must be taken at once in order to solve this problem effectively. Factors There are several factors that influence to the poor participation of labour in construction industry. The strong growth of the economy, poor image, lack of training system, large number of foreign labour were contribute to the shortage of labour in construction industry. Those factors are being listed below and adopted from the MBAM report, previous newspaper and the articles. Working Conditions and environment Most of the labours in the construction industry are worked in full time, and sometimes the working hours are more than 40 hours in a week. In 2008, there are about 18% of labour have worked 45 hours or more per week. They have to work until midnight if there are under special condition. They have no rest day in weekends or even public holiday. The construction labour usually does not get paid if they are unable to work due to the inclement weather. There are less people willing to participate in the construction works because of the working environment and the condition. According to MBAM report, the working environment for the skilled labour in the construction industry can be considered as not good enough. For instance, the location of the construction site is unstable and many of the buildings are only use for temporary purpose. So, they have to often move their dwelling place once the construction project has been completed. Therefore, the environment of the site is getting the severe air pollution and it will affect our health. In addition, some of the construction site is located at undeveloped area that lack of basic amenities. Other than that, majority of labour are work direct expose to the sun in the construction site. There are not so many people that capable work under this environment. Poor Welfare in Construction Industry Poor welfare is one of the factors that caused problem of labour shortage. This problem will occur when there are irresponsible contractors omitted to take out welfare such as SOCSO or EPF. Basically, welfare shall provide to the labour in accordance with the requirements. For example, contractors should provide comfortable temporary accommodations for the labour who works at outstation, but the contractors never fulfil their obligations and thus provide them a dirty and small place. Most of the people will take care what are the welfare they can get from the company. Once they cant get any protection from the company, they are not willing to join the construction industry. Government Policy in restricted the number of foreign labour Moreover, government policy in restricted the numbers of foreign labour join into construction industry is also one of the factors that caused the labour shortage problem happen. According to the Human Resources Minister Datuk Dr Fong Chan Onn said in Star Newspaper on 19 July 2000, the Malaysia planned to reduce the number of foreign labour drastically over the coming next few years. As a government policy that accordance with Berita Harian government policy on 29 February 2000, Deputy Prime Minister, Datuk Seri Abdullah Ahmad Badawi, it stated that one company not allowed hiring foreign labour which more than one third of their total number of company staff and each labour will not require to work more than eight years in Malaysia. So far according to The Sun on 1st July 1999, Prof. Datuk Abdul Rahman Abdullah, chief executive of Construction Industry Development Board (CIDB), there are not much Malaysian are interested to join in construction industry and almost 75% labours are come from other countries. Further to this, according to Deputy Prime Minister Tan Sri Muhyiddin Yassin on 20th May 2010, Malaysia will raise the levy on foreign workers in 2011, after having deferred the implementation last year. He said that the quantum of increase would vary based on the specific sectors which employ the foreign workers. After that, the policy is to reduce our dependency on foreign workers and this will be done in stages in the long run. According to the 2006/2007 Economic Report released on September 2006, Malaysia aims to reduce the number of foreign workers in the country from 1.84 million to 1.5 million by 2010. It is envisaged that by that time, only 200,000 foreign workers will remains in the construction industry. Thus through this government policy, Malaysias construction industry will have a big problem on this labour shortage. Sources: Ministry of Home Affairs Malaysia, personal correspondence. Department of Immigration, Pusat Bandar Damansara, Kota Kinabalu Kuching the Deaprtment of Labour Sarawak (letter from the department to writer dated 14 Mac 2005) Economy of Malaysia The economic that Malaysia has seen for last decade is one of the leading causes of the worker shortage. The economic always play an important role in the need for labour. There are many construction activities will be carried out during the peak period of economy, therefore the need for the labour is relatively become higher. On the contrary, the problem of labour shortage will occur when the economic downturn because the construction works will be delayed and suspended where the client is not capable to complete the progress payments. The labour cannot get the daily income which fixed by the client. Thus many of them will migrate to the other countries where necessary the construction labour work at their construction industry. Furthermore, while the economic is recovered, we may also face the problem in recruiting the workforce in construction industry since majority of them are already adapted their new working environment in other countries. Insufficient training system In Malaysia, the professional basic training is being deficiency. According to the 2005 Labour Shortage Action Plan, it became evident that the labour shortage problem is multilateral and has consequence from a wide range of interlinking factors. In addition, the learning and the training system that introduced by construction industry are not flexible to meet the changes of the progress of construction works at once. There is no opportunity for the unskilked labour being trained so that only the skilled labours are capable to carry out the more complicated works during construction works. According to the research information, it reveals that only 45% of construction companies involve learning and development training after all the major decisions have been made or during the final stages of the project. A further 9% do not involve in learning and development training at all. Other 27% of companies involve learning and developments training at the inception planning stages and in a further 19% of are introduced it at the initial implementation stage. Young Generations unwilling to take part in construction industry The poor image of construction industry can be defined into 3D syndrome attached to the industry. There are dirty, dangerous and difficult. In respect on this 3D syndrome, local youth would rather be unemployed despite working in the construction industry. The construction industry was considered dirty and it is unsatisfactory because most of the construction site is located at the undeveloped area and normally lack of basic amenities or public services. Most of the facilities which located at the construction site do not have well practices and also not comply under the requirements of governing construction activities. In Malaysia, there are minor issues those accidents on construction site. It is not only involve labour, but also cause badly injured and even death to the general public. All of this accident has results on poor participation of labour in construction industry. In certain circumstances, the construction activities can be very complicated due to the differentiation in type of the project as well as the surrounding project environment. Majority of youths are difficult to perform well during construction works. Moreover, it has the difficulties in maintaining the cooperative between the staff and the project team members. The youngsters with high level of educations are prefer to work under a good working condition such as office work rather than to work at site that always exposed to the sun.

F. Scott Fitzgeralds The Great Gatsby :: essays research papers

Money and The Great Gatsby "Her voice is full of money Pg. 127)," is a major contributing sentence to the story. This sentence, which comes from the character by the name of Jay Gatsby. F. Scott Fitzgerald relates this story to many, stating that money can buy anything, including the love of a woman. This feeling that Gatsby has acquired baffles Nick Carraway. Throughout the story, the truth comes out of why Daisy becomes part of Gatsby, which is because she wants him just for his riches. In the Novel The Great Gatsby, the book strongly relates to "The American Dream." In Gatsby’s case, the dream is that through acquiring wealth and power, once can also gain happiness. To reach his idea of what happiness is, Gatsby must go back in time to relive an old dream. To do this, he believes he must first have wealth and power. Jay Gatsby is a man who does not wish to live life in the present because it offers him nothing. He spends a majority of his life trying to recapture his past, in which he eventually dies in pursuit of it. The reason he wishes to relieve the past is because he had a love affair with the rich Daisy Buchanan, who he had, fell deeply in love with. However, he knew they could never get married due to their difference in economic and social statuses. He wants to marry her, but because of this problem he leaves her in order to gain wealth and social status in order to reach her standards. Once he reaches this goal, he buys a house close to her in which he tries to "impress her." Jay thinks money will take care of everything, in which he realizes it doesn’t make life out like it ought to be. Gatsby refuses to give this up until he reaches fulfillment of his American Dream. The sad thing is that he never does, and ends up dying. The question of money and sociability’s authority over life is a big factor in many people’s lives. Many people in today’s world try to buy love with money. That is not really a "true love." Both of the people in the relationship should love each other for WHO they are, not what they are or have. Some people do not understand this concept. That is why separations, divorces, etc.

The Young Lords of New York :: Puerto Rico Migrants American History Essays

The Young Lords of New York On 7 June 1969, hundreds of Puerto Ricans gathered in Spanish Harlem, New York City to protest the arrest of Juan" Fi" Ortiz for a series of falsified crimes.[2] As a crowd gathered outside the People's Church in El Barrio, Felipe Luciano addressed those assembled asserting that, " We will not allow the brutalization of our community to go on without a response. For every Puerto Rican that is brutalized, there will be retaliation."[3]Luciano's statements were not ignored, and as the crowd filtered into the streets their shouts of Despierta, Boricua. Defiende lo tuyo filled the air. The events of 7 June 1969 were but one of many moments in the history of New York City's Puerto Rican community that gave rise to and lent support for the Young Lords Party.[4] Indeed over the course of the next five years this ethnic group of radical intellectuals would help bring attention to the plight of the Puerto Rican community in New York City. This essay explores the history of the late twentieth century Puerto Rican migrants in New York City through an examination of the Young Lords Party (1969 to 1974). In doing so, it examines several significant topics, including the growth of the Puerto Rican population in New York City; the unique challenges this ethnic group faced, and the origins, growth and decline of the Young Lords Party. Twentieth Century Migration of Puerto Ricans To New York City For us to clearly understand the Young Lords, it must be understood how the Puerto Rican Community came to be in New York City and other American cities such as Newark and Chicago. With the Spanish American War of 1898 came added difficulty for the population of Puerto Rico. Recently acquired by the United States, citizens of Puerto Rico were actually citizens of nowhere until granted statutory citizenship to the United States in 1917. Yet three years earlier, on 12 March 1914 the citizens of Puerto Rico opposing this imposition of American citizenship sent a "Memorandum to the President and Congress of the United States" stating, " We firmly and loyally oppose our being declared, against our express will or without our express content, citizens of any other than our own beloved country which God granted to us as an inalienable gift and incoercible right."[5] Even without support of the Puerto Rican people the Jones Act was passed. The Young Lords of New York :: Puerto Rico Migrants American History Essays The Young Lords of New York On 7 June 1969, hundreds of Puerto Ricans gathered in Spanish Harlem, New York City to protest the arrest of Juan" Fi" Ortiz for a series of falsified crimes.[2] As a crowd gathered outside the People's Church in El Barrio, Felipe Luciano addressed those assembled asserting that, " We will not allow the brutalization of our community to go on without a response. For every Puerto Rican that is brutalized, there will be retaliation."[3]Luciano's statements were not ignored, and as the crowd filtered into the streets their shouts of Despierta, Boricua. Defiende lo tuyo filled the air. The events of 7 June 1969 were but one of many moments in the history of New York City's Puerto Rican community that gave rise to and lent support for the Young Lords Party.[4] Indeed over the course of the next five years this ethnic group of radical intellectuals would help bring attention to the plight of the Puerto Rican community in New York City. This essay explores the history of the late twentieth century Puerto Rican migrants in New York City through an examination of the Young Lords Party (1969 to 1974). In doing so, it examines several significant topics, including the growth of the Puerto Rican population in New York City; the unique challenges this ethnic group faced, and the origins, growth and decline of the Young Lords Party. Twentieth Century Migration of Puerto Ricans To New York City For us to clearly understand the Young Lords, it must be understood how the Puerto Rican Community came to be in New York City and other American cities such as Newark and Chicago. With the Spanish American War of 1898 came added difficulty for the population of Puerto Rico. Recently acquired by the United States, citizens of Puerto Rico were actually citizens of nowhere until granted statutory citizenship to the United States in 1917. Yet three years earlier, on 12 March 1914 the citizens of Puerto Rico opposing this imposition of American citizenship sent a "Memorandum to the President and Congress of the United States" stating, " We firmly and loyally oppose our being declared, against our express will or without our express content, citizens of any other than our own beloved country which God granted to us as an inalienable gift and incoercible right."[5] Even without support of the Puerto Rican people the Jones Act was passed.

Auditory Learning Style Essay

Individual differences establish the well-acknowledged concept of the variety of learning styles exhibited by learners. This means that learners are likely to learn differently according to their fortes and preferences. The ability to learn by using one’s auditory capabilities is one learning styles. Students who are more likely to learn through auditory learning styles focus on the things that they hear. Information that they obtain through auditory sounds is more likely to register within their minds, allowing the retention of the information, thus, reinforcing the learning process. Other learning styles include bodily-kinesthetic, visual, social, and such. With this in mind, teachers should be able to realize the need to accommodate these individual differences regarding learning styles in order to teach purposefully and efficiently, realizing the goals and objectives of learning. However, accomplishing this particular motive is not an easy task since teachers themselves have their own learning styles. It becomes a difficult challenge for teachers to accommodate all learning styles when they themselves are inclined to learn by a singular means. For the remainder of this text, the strategies and techniques on how to facilitate the different learning styles exhibited by the students considering I myself display an auditory learning style will be discussed. Since the issue concerns me as a teacher, I believe that the changes or modifications should start from me. Primarily, I should not even consider or dwell on my learning style as it will only contribute to the difficulties of trying to get over the challenges of overlooking all the varied learning styles. The task at hand should focus on understanding the structures and dimensions of each learning style. In this way, I will be able to obtain comprehensive knowledge on how students with unique learning styles are able to learn and from this kind of information, design the teaching-learning or instructional process in order to facilitate the various learning styles. However, the first thing that I should do is to conduct a survey or to observe how my students learn in order to identify the kind of dynamic styles that exist within the learning situation. Perhaps, exhibiting auditory learning style myself would be able to help in achieving my purpose of accommodating the various learning styles of my students. Surveying or understanding their learning needs may be implemented through recitation. This is so, because my own personal learning style permits me to learn most efficiently by hearing, and conducting a recitation to understand their motivations and preferences during the learning process will greatly assist my in my considerations of what they need during the teaching-learning process. In addition, during the learning process, it would help to listen to the students in order to pick up some hidden concerns or complaints that I should be considering in designing the teaching-learning interaction. Responding to the acquisition of knowledge on the variety of learning styles is another challenge that I should be able to conquer. For instance, each lesson or course presented to the learners should be able to incorporate all strategies or techniques that are common to the various learning styles in order to accommodate all the students. For instance, an entire lesson should utilize music for auditory learning styles, iconic materials such as pictures and videos for visual learning styles, practical activities such as demonstrations, role-playing, dramatizations, and such for bodily-kinesthetic learning styles, groupings and social interaction for the extroverted learners, individual work sheets and activities for the introverted learners, etc. The most important thing to consider is to incorporate the requirements or necessities of each learning style, particularly on the instructional materials that are being utilized to facilitate the learning process.

Bouncers Essay

BOUNCERS BOUNCERS John Godber’s play, ‘BOUNCERS,’ was written and performed in the year 1977 and captures the generalised stereotypes of a group of Bouncers, Girls and ‘Lagalads’ on a night out in the town. With only four members in the cast, Godber cleverly directs the performance to be comedic and easily understandable through the actors’ characterisation and clever use of lighting and set. The play takes you through a typical Friday night in town at a club called ‘asylum,’ which creates a strong reference suggesting it is a place where all the ‘crazy’ people go.It begins with each of the four bouncers individually walking on stage with a solid posture as a Bouncer. Each one would then suddenly break out into a dance move; the first bouncer was able to ‘lock and pop’ really well and as each one came out, the worse they got, immediately connecting with the audience as they found it hilarious. This is one of Godber’s techniques to keep the audience engaged at all times, as jokes are told that the audience understand and can relate to, ultimately making the performance more enjoyable for both the actors and audience.The play then continues on to tell the story in episodes due to its episodic structure, about a group of four girls who are preparing for a night out. Godber’s use of clean transitions allowed the plot to unfold fluently; the only four objects on stage (four beer barrels), were collected by the actors whilst they spoke, and two actors collected a beer barrel each to be placed into the centre of the stage acting as chairs and then would continue on to the next scene, making it clear to the audience that there was a scene change by introducing the characters they were representing.This is one of Godber’s techniques that was influenced by Bertolt Brecht, which is used to stop the audience thinking about what the characters are like and just concentrate on the performance. The lighting between transitions also indicated that there was a scene change, as it would either the whole stage would either be brightly lit or dimmer and more intimate, which is another influence of Brecht’s, as he would contrast and juxtaposition scenes. I found that by introducing the characters, the audience were able to enjoy he performance as they were constantly told who the actors were representing and didn’t get confused. However, I found that because the characterisation between each of the character’s they played was so different and you were able to differentiate between each one easily, the constant introductions were unnecessary. The acting style for all of the actors was very comedic throughout the play. This was portrayed extremely effectively, as their slick comedic timing between lines was fast and sharp making it very humorous.The characterisation of each of the characters also added to the comedy, especially when they were representing the female characters, as their bodies were very relaxed and they used exaggerated feminine gestures. Additionally, their versatile use of vocals created even further humour, as they could be loud and raucous ‘lagalads,’ contrasting to soft and gentle women and this created a lot of enjoyment for the audience, keeping them engaged throughout the whole play. Godber’s choice of a completely open setting worked effectively for this type of performance.The entertainment in the play was purely created by actors themselves, and the set didn’t detract away from this but emphasised it. By being completely open, the audience are able to see the good quality of acting the actors could do as they didn’t have any support from any sort of set. The lighting however, set the scene as much as the actors, as the flashing and changing lights indicated that they were dancing in the club, whereas the solid flickering lights positioned on each actor clearl y and effectively indicated that they were portraying a scene on a bus.This scene was also clear due to the actors jiggering up and down and miming holding on to a handle bar above their heads. This effective scene was one of my personal highlights of the play as it was a very clever technique used by Godber and was clearly recognised. My other favourite scene was the hairdressers near the beginning, and particularly in that scene one of the actors using their hands and clicking their fingers behind someone’s another actors head representing a pair of scissors cutting someone’s hair. I found this extremely effective and easily recognisable.I particularly liked the transition between the hairdressers scene into the barbers immediately after, as all of the actors simply stood up out of character and said ‘Barber’s,’ indicating the scene change, and this was emphasised by the physicality dropping from the women into loud and scrambling men. I thoroughl y enjoyed ‘BOUNCERS’ due to it’s comedy style and the actor’s excellent acting. As it was very up to date with the choice of music and clubbing scenes, I could engage with the play easily as it is what I am being brought up around in society today and this slowed me to enjoy it even further.

Compare the Techniques Used in Two Adverts by Holiday Companies to Target Their Audience and Sell Their Product

Compare the techniques used in two adverts by holiday companies to target their audience and sell their product. In this essay I will discuss the similarities and differences of two holiday adverts; one for Blackpool and the other for Ibiza. Firstly I will discuss the layout of the adverts. The Blackpool ad has a central picture of recognisable attractions such as the Blackpool tower and ferris wheel by the harbour which shimmers with light which brightens up the advert, similarly the Ibiza advert has a central eye catching picture of three young people dancing laughing and a sexy young female posing on her own on the beach whilst the sun is setting. The Blackpool ad has the writing on the left hand side which states the main important facts and a postcard in the middle of the picture and information listed where as Ibiza has their images on the left, small white font which isn’t clear and few aspects written around the ad. This give a different feed back to the audience that their images are their main appearance where as Blackpool is detailing both information and few images. Their adverts are different because Ibiza focuses their holiday for a younger generation to seek out selling that holiday or product for that specific type of audience, where as Blackpool specialise for an older generation to sell their product. Secondly the font. The Blackpool advert is plain and simple, making it visible and easier to understand. It is printed in a white and dark blue background which makes it stand out, where as the Ibiza ad font is bold neon colours such as white, red, yellow and pink in the slogan, and their contact information. It uplifts and levier the younger audiences attention where as Blackpool draws older calmer people to come relax. There are lots of different font styles in the Ibiza advert, the word Ibiza is written in a 3D effect making it look glamorous and exciting where as the Black pool is capitalized on the first letter written in a plain but simple structure. Ibiza sets their ad to be funky based on their audience but Blackpool seeks for a calmer but organised audience. Thirdly the colours. The Blackpool advert uses are soft but good colours such as white, black, with a touch of pink, blue, orange and yellow to emphasis their heading and contact details. The colour gold suggests, that having the best time of your life on your holiday. On the other hand Ibiza advert uses bold: neon colours such as red, pink, yellow, black similar to Blackpool but more thistly for the attention to target their on going audience, where as Blackpool was as bright appearance mainly for the tower and Ferris wheel which mainly their dazzles with lights around them. Blackpool was generally advertising for the older generation which is a calmer appearance for relaxing, going sightseeing and having fun in a basic manner but on the other hand Ibiza advert appealed for the younger generation which settles for livelier and exciting appearance for their audience. The language which was used in Blackpool was plain English which give full details which the reader could understand clearly whereas Ibiza was written in slang for their slogan and also written in a different font style and plain English for the contact, location and general aspects of the holiday about getting there. Blackpool features their audience to read about more of their advert, but Ibiza settles for more pictures and their language of detail cannot be read clearly but also have a bright and groovy effect when you read their colourful advert. Their main idea of their language was to attract younger and older audience based on their structure of their advert and how it is written and to sell their product. The Images which Blackpool uses to enhance their advert for their audience are the direction or map, the beach, winter gardens, the Blackpool tower and the tower ballroom dancing, and also a free phone number, the older generation are more sensible with their money because the adverts gives a package of holiday and more fun and exciting features of relaxing where as Ibiza uses three young people having fun laughing and having ice-cream, a group of friends in a limo chilling going out, eight different snap shots of youngsters posing on a track (road), three dancing ,and two mainly outstanding the advert set on the background in the evening while sun is setting on a beach, the temperature and how much the drink prices are, and lastly the map with different locations and the website and contact detail. The reason Ibiza uses more images and more colour s for their liver younger audience was to specialize on the main appearance on selling their product whereas Blackpool does the same but in a calmer and professional manner for the older audience. The Slogans. Blackpool theme was â€Å"GOLD the time of your life! † which is located on the top right hand corner written in two different fonts and also in white but was not eye catching for their audience based on its location, on the other hand Ibiza own was situated a few inches underneath its heading Ibiza, written in a stylish font, bold and colour white â€Å"uplifting club beats with a deep indie poolside vibe† same as Blackpool but its eye catching for their main audience and it also uplifts the background of the images of their main attraction. It words says it all about the club music and the atmosphere that you will be having fun for this whole time whereas also for Blackpool but with a calmer sensation. In conclusion the main similarities Blackpool and Ibiza in relation to target their audience. Their colours are similar but the difference is that Ibiza got more and it’s brighter than Blackpool has softer colours. Their slogan is written in different fonts and their details but the difference between both they are attracting two different styles of people for their advert. Their images both speak out for the ad but Ibiza has bolder and larger than Blackpool where as is smaller and calmer features towards their audience. The language both written in plain English but the difference is that Ibiza has slang to their slogan and Blackpool do not have. The similarity for their font are bolder and clear for their heading â€Å"Ibiza and Blackpool†, their contact detail, and also their colours such as white, pink, orange and yellow in certain words pointed out in their advert information. In closing the similarity is that they both settle to sell their product to their audience but their difference is that Ibiza targeted a younger people who want to have lots of fun where as Blackpool generally settles for a calmer older group who wants to have fun but relaxing holiday.

English A Language And Literature Essay

These notes to examiners are intended only as guidelines to assist marking. They are not offered as an exhaustive and fixed set of responses or approaches to which all answers must rigidly adhere. Good ideas or angles not offered here should be acknowledged and rewarded as appropriate.  Similarly, answers which do not include all the ideas or approaches suggested here should be rewarded appropriately. SECTION A Candidates are required to compare a letter from John Steinbeck to his eldest son Thom with an â€Å"advice† comic strip by Ken Cursoe, both of which explore the virtues (or not) of being in love. An adequate to good analysis will: †¢ note the commonalities of the two texts, such as Thom and Luke both seeking advice about love, the â€Å"expert’s† opinion about love, male/female distinctions, etc †¢ note some of the differences between the two texts, such as father / Tiny Sepuku, sincerity / humor, letter / advice column/cartoon, etc †¢ comment on the different text types, noting some characteristics of each. (For example, the letter observes the conventions of the form and responds to a letter on a personal level and addresses the issues it raises in a clear and logical fashion. The cartoon, posing as an advice column, opens with a brief letter of two questions answered by Tiny in a â€Å"tongue-in-cheek† fashion through seven vignettes of the â€Å"super powers† that love gives to either the male or female in the relationship) †¢ comment on the differences of context as deduced from the times and situations in which the texts were generated and from issues and references made within the texts themselves, such as the vignettes of the cartoon, the implications of the gestures and language of the cartoon characters, as well as the relationships revealed in the letter and the attitudes expressed by Steinbeck †¢ comment on the differences of audience and purpose as deduced from the two text types. A good to excellent analysis may also: †¢ consider further the differences in the attitudes to â€Å"love† †¢ consider more closely the purposes of the writers as viewed through their choice of text types, considering closely the differences between seriousness and humour †¢ offer a more in-depth analysis of both the letter and the cartoon, looking  closely at the stylistic features and showing some familiarity with terms appropriate to each †¢ offer a more careful consideration of audience and purpose, for example, the original recipient of the letter and, now, the wider audience interested in the life and writings of John Steinbeck, and, for the cartoon, those who follow the comic strip (and write in) or the general public who are amused by the cartoonist’s treatment of the subject. –4– N13/1/AYENG/HP1/ENG/TZ0/XX/M SECTION B Candidates are required to compare the poem Eyepiece by Judith Beveridge with a message from the Yahoo forum Microscope – Microscopy as a hobby or profession, which present, respectively, figurative and literal views of the world seen through a microscope. An adequate to good analysis will: †¢ note the commonalities of the two texts: the viewing of the world through a microscope, the identification of what is being looked at in each case †¢ comment on the two text types exploring some characteristics of each (the blend of personal and scientific comments in the message, as well as the nature of observation, both general and specific, the use of scientific language, the global nature of the â€Å"group,† etc as opposed to the more refined qualities of the poem: stanzas, lines, enjambment, simile, extended metaphor, alliteration, etc) †¢ comment on the â€Å"view of the world† that is offered by these writers and how distinctions between their purposes, contexts and audience shape their use of language, style and technique †¢ offer a recognition of the distinction between literal and figurative. A good to excellent analysis may also: †¢ offer a more in-depth analysis of both text types, showing how choice of text type influences both the structure and style of the content †¢ offer a careful consideration of the world view that is presented in each text: looking at the distinctions between describing an evening as though it  were a vision seen through a microscope compared with the reality of looking at water through a microscope and the impact (such as â€Å"fascinating†, â€Å"shocked and horrified†) on the observer †¢ consider more closely the two speaking voices (the scientist and the persona of the poem), how they are characterized and to what effect †¢ offer a cogent comparison of the two text types that offers a clear understanding of purpose, context, content and audience.